You aren’t buying a notepad to write just anything.

You are buying a notepad to inspire the story of your life, to write down those innermost thoughts, and to show others around you how damn cool you are. 

You want a Notepad that stands out, a statement notepad ( well everyone’s using that word ). You want the Brightest, best quality notepad you can get. So when you lose it and all those innermost thoughts ..a mere glimpse of its dazzlingly Bright cover will reveal where it is ..and save your blushes.